The Search For Keywords That Sell

Internet marketing has become the most popular work from home job for people all over the world. The dismal economy has left many people scrambling for work or looking for ways to supplement their income, which is exactly what starting your own online business can provide. The bad news is that not everyone will find the success that they seek, most commonly because they don’t really know what it takes to get their website seen by potential customers. It should come as a surprise to no-one that search engines are where most targeted visitors come from, which means your site has to be optimized with the right keywords in order to be found by the likes of Google and Bing.

As straightforward as that may sound, you need to search keywords that will be able to land you at the top of searches that are relevant to your business. It’s an ongoing process that has to be regularly performed in order to stay a step or two ahead of your competitors, who are all likely engaged in a search for keywords at any given time. You see, search engines love content that is regularly updated and keyword rich, without being jammed with unnecessary words and phrases that are stuffed in there to try and fool them. It’s a delicate balance which, when properly done, can yield big results for your business.

What you are probably now wonder is how to search for keywords, and how to use them in a way that will be appealing to the major search engines. The answer is that you have to start thinking outside the box a little, which means not just going with obvious words and phrases, but instead thinking about the terms you use when you perform a search. For example, if you have a website that sells boots, it would seem obvious to use keywords like “brown boots,” “black boots,” etc., but those will be of no help. You have to get specific and used phrases like “X brand leather boots black,” as that is how people tend to search.

Your keyword search should begin by looking at what your competition is doing, especially if they are ahead of you in the search engine rankings. The best way to get that information is to use one of the many search keyword tools available online. These will give you an insight into how often words and phrases are being used, as well as how many different websites they appear on. You need to try and find those that are lightly used, but which are totally relevant to your site. You might even mix and match the phrases a little to create unique keywords that might help boost your traffic.

Once your keywords search is complete and you have a nice list compiled, start using them on your website by adding them to your site description, as well as in page content and articles that should appear on your website blog. If you can make those articles relevant and interesting to your visitors, whilst sprinkling them with your chosen keywords, the search engines will quickly find you and start sending your website up the rankings.